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Customer Experience

Regardless of how big a corporation grows, it’s important to have the mindset that the main goal is to serve customers. Just take a company like

Customer Experience

3 reasons why a customer’s success is your success

Today, we live in a customer-centric world. The modern business can no longer compete solely on the merits of their product or service. Not only do
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January 17, 2019

Customer Experience

The 3 elements that make a happy customer

As we know by now, knowing how to keep your customers happy is absolutely essential for any business that wants to succeed in today’s market. While
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December 05, 2018

Customer Experience

The happiness ingredient missing from your north star metric

Recently, especially in the startup world, everyone has been talking about developing their own North Star Metric (NSM). A powerful concept designed
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November 14, 2018

Customer Experience

How to discover your organization's North Star Metric

Growing a business, let alone running one, is a daunting task. It’s a complex ballet made up of a variety of moving parts, all of them competing for
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October 05, 2018

Text Analytics Customer Experience

The power of open-ended responses for customer experience

Data is at the heart of every business. Whenever you make a decision about your customers, you should be basing that decision on the data that you
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July 11, 2018

NPS Customer Experience

Building a business case for CX in your organization

It is intuitive that improving customer experience is good for your business. You only need look at your own purchasing habits for evidence. Why do
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July 03, 2018

NPS Customer Experience

Avoid these 3 pitfalls when measuring NPS in your organisation

NPS surveys appear to be such a simple thing at a quick glance. Send them out, receive a proportion back, then calculate your score. Maybe you've
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June 13, 2018

Analyst Insights Customer Experience

When to use sentiment to measure customer experience

Sentiment is a great tool for analysing text data, and can give you a new dimension for seeing how your customers feel about your company. But
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May 29, 2018