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Voice of Customer Customer Insights

You likely use data to measure your customer experience. You definitely have numbers that your executive team uses to measure fiscal success and the

Voice of Customer Customer Insights

Thriving in the feedback economy: The risks of ignoring customer feedback

Everyone has heard the old adage that the customer is always right. Recent years have challenged that fact, arguing that maybe customers don’t have
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April 21, 2020

Voice of Customer Analyst Insights

What metrics do CX leaders measure to keep on track? (feat. Hubspot, Biteable and more)

Many companies feel like they don’t have enough data to support their company’s investment in customer experience. In fact, by 2020, Gartner predicts
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December 11, 2019

Voice of Customer Customer-Centric Culture

What’s the deal with CX reports? How seeing them will benefit every team!

It used to be that customer experience was a separate entity from the rest of the company— customer success and support were the main arbiters of
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November 15, 2019

Customer Feedback Voice of Customer

7 top tools for sending surveys (and why you might not need a full turnkey system to understand customer feedback)

Farmers working at a farmer’s market have a tough job. But they are also lucky – they get to talk to their customers every week. They hear about how
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October 31, 2019

Voice of Customer Analyst Insights Customer Experience

What is an actionable insight?

Chances are high that your company is already doing a pretty good job of collecting data - gathering customer feedback through CSAT and NPS surveys,
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October 04, 2019

Voice of Customer Text Analytics

What does customer happiness even look like?

Everywhere we turn,  its seems like many businesses have no idea what a happy customer looks like. Sure, most people understand what makes a
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October 23, 2018

Voice of Customer NPS

4 ways to improve your Net Promoter Score (NPS)

When you first benchmark your business against industry standards, the results can sometimes be disheartening. If your NPS is lower than expected, it
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May 24, 2018

Voice of Customer NPS Customer Experience

NPS Surveys: Stop asking “What” and start asking “Why”

Ever since Frederick F. Reichheld (the creator of NPS) published his article on NPS in “The One Number You Need to Grow” in the Harvard Business
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March 27, 2018